{"id":777,"date":"2025-11-03T13:00:00","date_gmt":"2025-11-03T13:00:00","guid":{"rendered":"https:\/\/feb.unila.ac.id\/id\/?p=777"},"modified":"2025-11-03T21:19:48","modified_gmt":"2025-11-03T21:19:48","slug":"s1-bisnis-digital-adakan-kuliah-umum-bahas-strategi-penting-melalui-konten-kreatif","status":"publish","type":"post","link":"https:\/\/feb.unila.ac.id\/id\/s1-bisnis-digital-adakan-kuliah-umum-bahas-strategi-penting-melalui-konten-kreatif\/","title":{"rendered":"S1 Bisnis Digital Adakan Kuliah Umum Bahas Strategi Penting Melalui\u00a0Konten\u00a0Kreatif"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"770\" src=\"https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-4-1024x768.jpg\" alt=\"\" class=\"wp-image-770\" srcset=\"https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-4-1024x768.jpg 1024w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-4-300x225.jpg 300w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-4-768x576.jpg 768w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-4-640x480.jpg 640w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-4-1000x750.jpg 1000w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-4.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"771\" src=\"https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-5-1024x768.jpg\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-5-1024x768.jpg 1024w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-5-300x225.jpg 300w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-5-768x576.jpg 768w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-5-640x480.jpg 640w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-5-1000x750.jpg 1000w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-5.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"772\" src=\"https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-6-1024x768.jpg\" alt=\"\" class=\"wp-image-772\" srcset=\"https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-6-1024x768.jpg 1024w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-6-300x225.jpg 300w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-6-768x576.jpg 768w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-6-640x480.jpg 640w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-6-1000x750.jpg 1000w, https:\/\/feb.unila.ac.id\/id\/wp-content\/uploads\/2025\/11\/SMM-Kuliah-Umum-6.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>FEB Unila<\/strong> &#8211; Fakultas Ekonomi dan Bisnis Universitas Lampung (FEB Unila) kembali menghadirkan kegiatan akademik inspiratif melalui Kuliah Umum bertajuk \u201cSosial Media Marketing: Meningkatkan Awareness dan Penjualan Lewat Konten Kreatif\u201d pada Senin, 3 November 2025, bertempat di Gedung F205 FEB Unila.<\/p>\n\n\n\n<p>Kegiatan ini menghadirkan narasumber Achmad Surya Nugraha, S.P., M.M., selaku Koordinator Sosial Media dan Konten Kreator sekaligus CEO ARTM Production, dengan Mutiasari Nur Wulan, S.A.B., M.M., dosen mata kuliah <em>Social Media Marketing<\/em> FEB Unila, sebagai moderator acara.<\/p>\n\n\n\n<p>Dalam pemaparannya, Achmad Surya membagikan pengalaman dan strategi membangun <em>brand awareness<\/em> serta meningkatkan penjualan melalui konten kreatif di media sosial. Ia menekankan pentingnya memahami karakter audiens, konsistensi visual, serta storytelling yang autentik untuk menciptakan koneksi emosional dengan konsumen.<\/p>\n\n\n\n<p>\u201cDi era digital seperti sekarang, kreativitas bukan hanya nilai tambah, tetapi sudah menjadi kebutuhan utama dalam strategi pemasaran,\u201d ujar Achmad Surya di hadapan peserta yang memenuhi ruang kuliah.<\/p>\n\n\n\n<p>Sementara itu, Mutiasari Nur Wulan menyampaikan bahwa kegiatan ini menjadi bagian dari upaya Jurusan Manajemen FEB Unila dalam mengintegrasikan praktik industri dengan pembelajaran di kelas. <\/p>\n\n\n\n<p>\u201cKami ingin mahasiswa tidak hanya memahami teori, tetapi juga siap menerapkan strategi nyata di dunia digital marketing,\u201d ungkapnya.<\/p>\n\n\n\n<p>Kuliah umum ini mendapat antusiasme tinggi dari mahasiswa, khususnya yang tertarik di bidang pemasaran digital, serta menjadi momentum penting bagi FEB Unila untuk terus menumbuhkan budaya inovasi dan kewirausahaan di kalangan civitas akademika. <em>(Dwi Andini)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FEB Unila &#8211; Fakultas Ekonomi dan Bisnis Universitas Lampung (FEB Unila) kembali menghadirkan kegiatan akademik inspiratif melalui Kuliah Umum bertajuk \u201cSosial Media Marketing: Meningkatkan Awareness dan Penjualan Lewat Konten Kreatif\u201d pada Senin, 3 November 2025, bertempat di Gedung F205 FEB Unila. Kegiatan ini menghadirkan narasumber Achmad Surya Nugraha, S.P., M.M., selaku Koordinator Sosial Media dan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"_links":{"self":[{"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/comments?post=777"}],"version-history":[{"count":1,"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/posts\/777\/revisions"}],"predecessor-version":[{"id":778,"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/posts\/777\/revisions\/778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/media\/773"}],"wp:attachment":[{"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/categories?post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feb.unila.ac.id\/id\/wp-json\/wp\/v2\/tags?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}